Finding Business Opportunities: Take Advantage of the Complementarity

Complementarity is a special class of occurrence which, at one and the same time, opens up and closes down new entrepreneurship, often on the basis of various industry-related universes such as cars and petrol stations, railway tracks and trains. The question that an entrepreneur may ask himself is, “Has anything happened in market x for which it is possible to create a symbiosis or interdependence?” Joe Mansueto and Morningstar is a clear example of such a derived business opportunity. Learn how Joe Mansueto had taken advantage of complementary here.